Ethiqana is founded on the principles of ethical sourcing, sustainability & fair trade.

Our aim is not just to sell. We want to be the catalysts for artisanal revival by facilitating sustainable livelihoods for our talented artisans. Rapid industrialisation and the spread of cheap plastics has hit them hard. As a result, many in the artisan community have given up their craft to work in factories. This obviously risks losing these wonderful skills for posterity.

Most of these artisans work with traditional techniques passed on from one generation to the next. We want to bring these earth friendly handicrafts to the mainstream so that they are no longer a novelty. This will, hopefully, provide the consumer with an easy choice of handmade over mass produced goods. We also hope that this will help consumers move away from plastics in their everyday life.

Our intention is also to be able to provide our artisan heroes with opportunities to travel and connect with a worldwide audience. They say new experiences broaden your horizons. That is exactly what we also intend to achieve too.  This will help them to evolve their art and practices. This will go a long way in its preservation and propagation.

Our mission is simple:

• Empower artisans through fair & ethical sourcing.
• Provide viable, affordable & sustainable choices to consumers.
• Rediscover sustainable materials & reduce the dependence on plastics.