Ubuntu Coffee Standard Blend Ground 250g | Ethical & Better Than Fairtrade

Unapologetically expensive. Unmistakably ethical.

Ubuntu Coffee – Standard Blend (Ground) 250g is the result of a collaboration between We Are Fair Trade and Rounton Coffee Roasters. It's for coffee lovers who believe exceptional flavour and real impact should go hand in hand. This is a blend that doesn’t just taste good — it does good.

Carefully crafted from 80% Arabica beans grown by the Cocatrel Cooperative in the Tres Pontas mountains of Brazil and 20% from Rwenzori Coffee Co in the Rwenzori mountains of Uganda, it produces a delicate, refreshing cup with layered notes of blackberry, chocolate, toffee and walnut.

But what truly makes Ubuntu different is its commitment to being better than Fairtrade.

Alongside paying a fair price for the beans:

• Rwenzori Coffee Co pay a 40p premium on every kilo purchased

• Rountons add a further 60p per kilo

• The premiums are paid through Agri Evolve, a social enterprise improving yields, increasing income and raising quality of life for farming families in Uganda. Examples include pit latrines for a local school; a water borehole; support for a local organisation providing craft training for young people who have dropped out of school.

It’s unapologetically more expensive — because more money goes directly to the farmers.

Ubuntu is a Nguni word meaning, “I am what I am because of who we all are.” It captures the spirit of shared responsibility — the idea that our everyday purchases can shape a more just and sustainable future.

Why You’ll Love It:

• ☕ Delicate, Refreshing Flavour – Notes of blackberry, chocolate, toffee and walnut

• 🌍 Ethical Beyond the Standard – Direct premiums paid to farming communities

• 💚 Better Than Fairtrade Model – Higher payments passed straight to growers

• 🤝 Community Transformation – Supports income growth and improved livelihoods

• 🌱 Purpose in Every Cup – Coffee that aligns with your values

This ground blend is ideal for cafetières, filter coffee machines and pour-over brewing. Expect a smooth body, gentle sweetness and a clean finish that keeps you coming back for more.

If you’re the kind of coffee drinker who wants transparency, fairness and genuine impact — without compromising on flavour — Ubuntu Coffee delivers.

Choose coffee that stands for something.

Add Ubuntu Coffee – Standard Blend to your basket today and brew a better future, one cup at a time.